Founded in 1996, Alternative Apparel is a t-shirt line that is both fashion forward and socially conscious. This line promotes the idea that t-shirts are more than just a simple and casual piece. Founder Greg Alterman encourages that perfectly designed t-shirts can be accessorized, embellished, and styled to suit any individual and multitudes of occasions. Alterman believes that “free thinking people” can fully express themselves through what they wear and that the expertly tailored, super soft t’s are an excellent vehicle for that. I couldn’t agree more. All of the Alternative Apparel that we carry here at Jupe is “Vintage Soft” and super comfortable. From the simpler, plain crewnecks, to the burnout tunic and the long sleeve acid wash top (pictured above), these t-shirts have character. And, if the style isn’t enough of a reason to purchase these t’s, you should check out Alternative Earth. This line, Alternative’s “green” option, is made from 100 percent organic cotton. So next time that you are heading out, think about how effortlessly chic an Alternative Apparel t-shirt would be with a great pair of boots and some bold jewelry. Take that t-shirt and make it your own, sista, because, as they say: “There is no Alternative to being yourself."
The end of summer is now unavoidable. Here are a few simple ways to keep your favorite warm weather clothes alive for a bit longer....
Aside from the thin braid, the latest rage in Hollywood hair fashion seems to be the hippie headband. Worn horizontally over a center part, fashionable celebs can't get enough of this trend. Ashlee Simpson, Nicole Richie, Molly Sims and Stephanie Pratt (of the Hills) are just a few who have been seen sporting the style. Fitting perfectly with the bohemian chic vibe that has been so popular this summer, it is the perfect accessory to bring out one's inner flower child. Looks fab with long maxi dresses and gladiator sandals. So for those brave individuals seeking a 1960's fix, most definitely give these headbands a try. 
Reaching the peak of summer heat can only mean one thing: it's time to start shopping for fall. I used to work at a store where it was rumored that they would turn the air conditioning on extra high the first few weeks that they put out the new Fall clothing just to get you in the mood. As you freeze in your tiny tank and short shorts, you can't help but try on a sweater or two, right?... Now as we are sweltering and cool relief can't come soon enough, it is time to consider the new fall lines and trends that will consume us come September. Meandering around on Style.com I came upon an article entitled "A Singular Sensation: Designers Show One Love for Monochromatic Fall Looks." [http://www.style.com/fashionshows/stylehunter/content_7046] The article illustrates one particular look that was seen more than once on the Fall ’08 runways: head to toe; hat, dress, tights, shoes all the same shade of the same color. Now, we aren't talking simple black. I've been a fan of black tights with black pumps or boots since Sienna Miller did it a few years back, but that is a far cry from this new monotone look. The look these designers are showing is head-to-toe gunmetal silver, burnt orange, sapphire blue, winey red, and even prints. Yes. Printed tights to match your favorite dress! What is that age old adage that my mother used to say? Match your shoes to your handbag. Now this just takes matching to a whole new level. It used to be easy to slim your legs with black tights and black pumps with any mini-dress, but now what? Will you be buying your pumps in these fall hues with new tights to match? Is there any part of this trend that can be taken from runway to the real world? And to think, I thought mismatching was the "in" thing.
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