New Brand at Jupe: DIVINE RIGHTS OF DENIM

Sick of paying $200 a pair for designer denim? You aren't the only one. Lauren Conrad, Jessica Alba, and Audrina Patridge are all wearing Divine Rights of Denim. This LA based brand is dedicated to designing jeans with an unrivaled fit and on trend styles at modest prices. What isn't to love about $78 luxury denim with a celeb worthy fit? We just got in our first shipment of Lust skinnies and we are loving them. Stop by the store to try Divine Rights of Denim and let us know what you think of the new brand!

Audrina Patridge wearing the Lust skinny
(available at Jupe in a dark wash, $78)