Celebs HEART Divine Rights of Denim!

Attention all fashionistas: Jupe is now carrying one of the hottest new denim lines--Divine Rights of Denim! The brand's popularity can be partly attributed to Audrina Patridge, who is their brand ambassador as well as part of their design team. Celebs ranging from Jessica Alba and Katie Holmes to Lauren Conrad have all been spotted rocking the brand.

See Audrina Partidge sporting the "Lust" Low-Rise Classic Skinny Jean. They are uber trendy, as they feature both a skinny leg and destruction on the knees. Perfect to tuck into riding boots or wear out with heels. Jupe carries this exact pair, so come get yours today!

New Brand at Jupe: DIVINE RIGHTS OF DENIM

Sick of paying $200 a pair for designer denim? You aren't the only one. Lauren Conrad, Jessica Alba, and Audrina Patridge are all wearing Divine Rights of Denim. This LA based brand is dedicated to designing jeans with an unrivaled fit and on trend styles at modest prices. What isn't to love about $78 luxury denim with a celeb worthy fit? We just got in our first shipment of Lust skinnies and we are loving them. Stop by the store to try Divine Rights of Denim and let us know what you think of the new brand!

Audrina Patridge wearing the Lust skinny
(available at Jupe in a dark wash, $78)